Data Warehousing Made Easy

I was talking to an Oracle sales rep about OBIEE, Oracle’s Business Intelligence offering. It’s solidly in Forrester’s leader’s quadrant and it has all of BI features you would expect (reporting, ad-hoc analysis, dashboards, alerts, etc). The question at hand was why we should implement it when we already have some perfectly good BI tools with committed users who truly believe in them.

We didn’t get into a deep discussion about BI features. Everybody knows what a BI solution should do by now, and the leading tools do it well enough that there’s not much differentiation (at least from how I interpret the Forrester recent report). So what difference does a BI tool make at this point?

I’m not sure what the Cognos or MicroStrategy reps would say, but Oracle laid out an interesting case. If your enterprise applications are built around Oracle applications like PeopleSoft, Hyperion, Siebel, or EBS and Essbase, you can get out-of-the-box functionality that no other tool can match.

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